Sign more cases. Own your market.
ClarityNorth runs SEO, Google Ads and AI search for personal injury and plaintiff firms as one plan, measured in the only number that matters to you: signed cases.
Free missed-case report · Delivered in 3 business days · No contract
- Plaintiff firms only
- Month-to-month
- Your firm owns every account
Everywhere injured people look for a lawyer.
After an accident, people search Google, check the map, call from an ad, or ask an AI assistant who to hire. We make sure your firm is the answer at every step.
Law Firm SEO
Rank for the case types and cities that pay. Technical fixes, practice-area pages and authority that compounds.
Explore law firm SEO →Google Ads for Lawyers
High-intent search campaigns managed for cost per signed case, not cost per click.
Explore Google Ads →Local Services Ads
Google Screened setup, review strategy, lead disputes and budget pacing at the very top of the page.
Learn more → NewAI Search Visibility
Get named when people ask ChatGPT, Perplexity or Google's AI Overviews which injury lawyer to call.
Learn more →Intake & Call Tracking
Every call recorded, scored and tied to its source, so you see which marketing signs cases.
Learn more →Landing Pages & CRO
Fast, bar-compliant case-type landing pages, tested so more callers become consultations.
Learn more →Built for the plaintiff bar.
Each case type has its own search behavior, case value and intake reality. We plan around yours.
Personal Injury
Car, motorcycle, pedestrian, rideshare and premises cases across every city you serve.
- Car accidents
- Motorcycle
- Rideshare
- Premises liability
- Dog bites
Truck Accidents
High-value, high-competition. Every click priced against case value.
Mass Torts
Fast-launch campaigns and qualified claimant intake as new litigation emerges.
Medical Malpractice
Long-research decisions won with authority content and trust signals.
Workers' Comp
Volume practices that need low cost per case and bilingual reach.
Employment Law
Wrongful termination, discrimination and wage claims, screened for fit.
Don't see your practice area? If you take cases on contingency, we can help.
Talk to a strategistThree leaks we find in almost every firm.
Before we build anything, we look for the cases already slipping away. Your free report checks all three.
Case types and cities your competitors own
"Truck accident lawyer" plus every suburb you serve. We map where rivals rank and you don't, and estimate what those cases are worth.
Ad spend on calls you'll never sign
Wrong case types, out-of-area callers, existing clients and job seekers. Cutting this is usually the fastest win available.
Invisible when clients ask AI
When someone asks ChatGPT who the best injury lawyer in their city is, is your firm named? We test the questions real clients ask.
Which of these is costing your firm the most? Your free report shows all three, with dollar figures.
Find my leaksOne plan. Every surface.
Most legal marketing vendors run SEO, ads and intake in separate silos with separate reports. We connect them, so every channel makes the others cheaper.
- i.Paid search shows which cases convert
Ads reveal which case types and cities sign within weeks, so SEO targets money terms from day one.
- ii.Rankings lower your cost per case
As pages rank, we pull budget away from terms you now win for free.
- iii.AI search builds trust before the call
Being named by assistants and in AI Overviews lifts response on everything else.
What happens, and when.
No black box. Here is how a typical engagement unfolds, and what your firm should expect to see at each stage.
Audit & launch
- Call tracking and intake attribution
- Technical SEO issues fixed
- Google Ads and LSA live
Early wins
- Wasted spend and junk calls cut
- Practice-area pages published
- Map pack movement
Momentum
- Organic case inquiries climbing
- Budget shifted to winning case types
- AI search mentions growing
Compounding
- Lower blended cost per case
- Authority in your market
- Expand to new cities or case types
Month 0 starts with a free report. See your market before you commit to anything.
Start with my free reportNot another legal marketing vendor.
We built ClarityNorth around the things firm owners told us they hated about their last agency.
| What your firm gets | ClarityNorth | Typical agency |
|---|---|---|
| Works only with plaintiff law firms | ✓ | — |
| Month-to-month, no lock-in contracts | ✓ | — |
| Your firm owns ad accounts, website and data | ✓ | — |
| Reporting tied to signed cases and case value | ✓ | — |
| Call recording and intake quality reviews | ✓ | — |
| Ads written with state bar rules in mind | ✓ | — |
| SEO, Google Ads and AI search under one strategy | ✓ | — |
| Monthly report | ✓ | ✓ |
Four things we won't compromise.
Clarity over jargon
You'll always know what we did, why, and how many cases it produced. If we can't explain it simply, we shouldn't be doing it.
Your firm owns everything
Accounts, data, content and pages live in your firm's name. No hostage situations, ever.
Signed cases, not clicks
We report on calls, consultations and signed cases. Rankings and traffic matter only when they lead there.
Earn it every month
No long contracts. We keep your business by growing your caseload.
How long does law firm SEO take?
Personal injury is among the most competitive niches online. Expect movement on long-tail and secondary-city terms in 60–90 days, and meaningful growth in signed cases between months 6 and 12. Google Ads and Local Services Ads produce calls from week one while SEO builds.
How much should a personal injury firm spend on Google Ads?
Clicks for terms like "car accident lawyer" can cost hundreds of dollars in major metros. In your free report we model cost per signed case in your market so you set a budget against a target number of cases, not a guess.
Do you work with defense or non-plaintiff firms?
No. We only work with plaintiff firms: personal injury, mass torts, medical malpractice, workers' compensation, employment and similar contingency practices. That focus is how we know what a good case costs.
Is your advertising compliant with state bar rules?
We write ads and pages with ABA Model Rules 7.1–7.3 and your state's advertising rules in mind, include required disclaimers, and send everything to you for approval before it goes live. Final compliance responsibility stays with the firm.
Who owns the accounts and data?
Your firm does. Google Ads, Analytics, Search Console, call tracking, content and landing pages are all set up in your name. If you leave, everything stays with you.
What does the free missed-case report include?
A practice-area keyword gap analysis against your top competitors, an ad account and call-quality review, an AI visibility check, and a prioritized 90-day plan, walked through on a call with a senior strategist.
Find the cases your competitors are signing instead.
In 3 business days, a senior strategist shows you which case types and cities are going to competitors, what your ads are wasting, and what we'd fix first. It's yours to keep, whether we work together or not.
- Practice-area and city keyword gap analysis
- Wasted ad spend and call-quality review
- AI search visibility check (ChatGPT, Google AI Overviews)
- A 90-day plan to sign more cases